Under Armour & AZ Alkmaar partnership announcement

The Multi-Year Sponsorship Launches in July 2015

12 MAY 2015, BALTIMORE, MD/AMSTERDAM
Summary
Today Under Armour (NYSE: UA) announced a multi-year technical sponsorship of AZ Alkmaar, the two-time champions of the Dutch Eredivisie. Beginning this July, Under Armour will provide AZ with match-day kit, training wear and head to toe sideline product for the Club’s First and Academy teams, together with authentic and replica product for the Club’s supporters available through the club’s shop and at www.underarmour.nl.

“We are delighted to announce Under Armour as our new technical partner,” said AZ General Director Robert Eenhoorn, who played for the New York Yankees as a professional baseball player. “AZ and Under Armour share common core values including a passion for innovation. Like AZ, Under Armour likes to look at things a little differently than the competition, and we look forward to working together to bring our club to new heights.”

AZ’s non-traditional vision brings innovation and technology to the forefront of the game. The club recently brought on baseball legend Billy Beane as the club’s official advisor. Beane also serves as the general manager of the Oakland Athletics major league baseball team and is perhaps best known for using statistical analysis to evaluate players. Through their partnership with Under Armour, AZ will integrate UA Record, the brand’s comprehensive Under Armour Connected Fitness™ platform, into their training.

“AZ Alkmaar has a competitive drive and resilient spirit which are echoed in the Under Armour story, making this a great fit,” said Chris Bate, VP/Managing Director, Europe, Under Armour. “This partnership is a reflection of our accelerated efforts to expand our presence both in Europe and on the football pitch. We are very excited to help AZ achieve even greater success on the pitch and develop their next generation of footballers through cutting edge product and innovative training solutions.”

As part of the sponsorship, Under Armour will actively support AZ’s grassroots and Academy activities and build a presence in AZ’s new and highly modernized Performance Center through specialized training equipment and branding. The Center is located in Zaandam, not far from Under Armour’s European headquarters.

“Stars of the future have taken an interest in Under Armour, which says it all,” said Earnest Stewart, AZ´s current Director of Football, who played 101 caps for the U.S. National Team. “We are excited for the impact this new partnership will have on all levels of our organization.”

In addition to AZ Alkmaar, Under Armour’s global football roster includes Brazil’s most decorated football club, São Paulo, Tottenham Hotspur of Barclay’s Premier League, Colo-Colo of the Chilean Primera Division, and Cruz Azul and Toluca of Liga MX. On the player side, the brand recently announced a partnership with Dutch soccer’s rising star Memphis Depay, who recently joined the Premier League with Manchester United, and US International and Major League Soccer standout Jermaine Jones joined the brand in October 2014.

For more information about Under Armour visit www.underarmour.nl and follow @Underarmour on Twitter and Instagram.

Quotes
"AZ and Under Armour share common core values including a passion for innovation. Like AZ, Under Armour likes to look at things a little differently than the competition, and we look forward to working together to bring our club to new heights." Robert Eenhoorn, General Director, AZ Alkmaar
"AZ Alkmaar has a competitive drive and resilient spirit which are echoed in the Under Armour story, making this a great fit." Chris Bate, VP/Managing Director, Europe, Under Armour
"This partnership is a reflection of our accelerated efforts to expand our presence both in Europe and on the football pitch. We are very excited to help AZ achieve even greater success on the pitch and develop their next generation of footballers through cutting edge product and innovative training solutions." Chris Bate, VP/Managing Director, Europe, Under Armour
"Stars of the future have taken an interest in Under Armour, which says it all. We are excited for the impact this new partnership will have on all levels of our organization." Earnest Stewart, Director of Football, AZ Alkmaar
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About Under Armour

Under Armour (NYSE: UA) is één van de snelst groeiende bedrijven ter wereld en levert sportschoenen, -kleding en -uitrusting voor topprestaties. Het bedrijf ontketende vanaf 1996 wereldwijd een revolutie in sportkleding voor atleten. De innovatieve producten zijn altijd ontworpen om sporters beter te maken en worden inmiddels verkocht in meer dan 85 landen. Het internationale hoofdkantoor van Under Armour staat in Baltimore, Verenigde Staten. Het Europese hoofdkantoor is gevestigd in het Olympisch Stadion in Amsterdam.